Wickett & Craig - Social Media2018-2021
Social media marketing strategy, art direction, and content development for 150+ year old leather tannery Wickett & Craig. A multifaceted strategy involved telling stories about manufacturing processes, raw materials, finished products, longtime employees, and wholesale customers. This was a primarily B2B focused strategy resulting in growth of Instagram followers from 2K-24K in 3 years.
Roles: Art Direction, Strategy
CREATIVE DIRECTION - EMIL CORSILLO | ART DIRECTION - VICKEN DONIKIAN
Tags: Photo