LJ Kruse x Oakland Ballers - Keeping Oakland Running — Miniature Worlds - Brand Strategy, Creative Direction, Campaign Development

LJ Kruse x Oakland Ballers - Keeping Oakland Running

2026

LJ Kruse is a fourth-generation, family-run union plumbing and HVAC company serving the Bay Area since 1916. Partnering with the Oakland Ballers brings LJ Kruse’s century-long legacy into one of Oakland’s most exciting contemporary sporting moments.

We produced a thirty second spot for Kruse’s sponsorship of the Ballers’ stolen bases for the 2026 season. Designed for the Ballers’ in-stadium video screen, the spot draws a visual parallel between a player stealing a base and a technician on the job. Same speed, instinct, and precision—just different arenas.

Roles: Creative Direction, Art Direction, Production, Cinematography, Music, Motion Graphics

CREATIVE DIRECTION & ART DIRECTION - VICKEN DONIKIAN | CINEMATOGRAPHY & EDITING - ARROW VAN ABRAMS | MUSIC - PIETRO | MOTION GRAPHICS - LUCKY SOK | PRODUCTION ASSISTANT - BLAKE WINTER

Tags: Video, Audio

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