WORLDS
About
Contact
Campaign for Inside Line Equipment’s collaboration with Oakland-based artist Shogun Shido. This project features Shido’s hand-painted X50 X-Pac fabric, which started out as one continuous length before being laser cut into panels for each product. The panels were placed at random while maintaining the orientation of the original painting, with drips and splatters cascading down the bags.
The campaign is led by a docu-style video going behind the scenes with Shido, from the studio to the climbing gym to the ILE workshop. The video showcases Shido’s creative process, emphasizing the special nature of this collaboration and highlighting the intersection of the artist and the brand.