Inside Line Equipment - Radius XL — Miniature Worlds - Brand Strategy, Creative Direction, Campaign Development

Inside Line Equipment - Radius XL

2024

Lifestyle photography for the relaunch of Inside Line Equipment’s Radius XL backpack––a technical version of a simple panel-loader style backpack, with weather resistant zip closures, a lightweight frame sheet for structure, and built in laptop sleeve. The 40L XL size is rugged enough for everday commuting, light enough for a weekend hike, and spacious enough for extended travel.

Roles: Creative Direction, Art Direction, Strategy, Production, Photography

CREATIVE DIRECTION & ART DIRECTION - VICKEN DONIKIAN | PHOTOGRAPHY - ZACHARY FINEBERG | TALENT - DANTE

Tags: Photo

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