Inside Line Equipment - Product Lifestyle Videos 2024
A suite of short form lifestyle videos for Inside Line Equipment, highlighting products in daily use moments. This series consists of slightly longer vignettes and ultra short product detail spotlights, offering multiple ways for the brand to tell their story and communicate value to the consumer.

Each video focuses on a particular bag: the Radius Mini backpack moves with ease around town; the Arid Duffle transitions seamlessly between various carrying options; the ORG_M_04 converts from an organizer pouch to a crossbody sling; and unique functional details on other bags are explored at close range. Optimized for Instagram story placement, and used for both organic and paid promotion.

Roles: Creative Direction, Art Direction, Strategy, Production, Cinematography, Music
CREATIVE DIRECTION & ART DIRECTION - VICKEN DONIKIAN | CINEMATOGRAPHY & EDITING - RAIMUNDO MARTINEZ | MUSIC - PIETRO | TALENT - EILEEN SHO JI & FERNANDO SANCHEZ

Tags: Video, Audio
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