Inside Line Equipment - Brand Lifestyle Videos 2024
A series of short form lifestyle videos for Inside Line Equipment, showcasing the versatility of the brand in various contexts. Each video serves as a day-in-the-life vignette of a particular bag: morning routines with the Default backpack, moving through the city with the Transit backpack, and exploring the outdoors with the Apex day pack. Optimized for Instagram story placement, and used for both organic and paid promotion.

Roles: Creative Direction, Art Direction, Strategy, Production, Cinematography, Music
CREATIVE DIRECTION & ART DIRECTION - VICKEN DONIKIAN | CINEMATOGRAPHY & EDITING - RAIMUNDO MARTINEZ | MUSIC - PIETRO | TALENT - DANTE KALEO

Tags: Video, Audio
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