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Good Fishing’s SS23 collection features the brand’s signature silhouettes, new blueprints, and an expressively earthy palette. Each sesason the brand finds meaning in the natural world, translating experiences and feelings into colors that dictate their own narrative.
The campaign includes a teaser video shot on a Sony Hi8 camcorder that captures the free-flowing, adventurous mood of the season, and a photo lookbook expressing the feel and utility of the garments.