Good Fishing - Another Cast2022
A series of teasers for Good Fishing’s Another Cast, a short film celebrating the story of the brand as they prepared for the launch of their rebrand. The teasers were posted on the brand’s social media channels over the course of a week in order to build anticipation for the film’s release.
Another Cast explores the intricacies of Good Fishing, not just as a creative platform but a journey through time and space. The co-founders of the brand come together in a reflective dialogue, offering insights on their friendship, inspirations, and collaborative processes. The philosophic fibers of the film are interwoven with dreamstate visions drawing you into the essence of the brand. This is a story rooted in family, creativity, and a gritty determination to cast your line into the unknown.
Roles: Creative Direction, Strategy, Production, Music
CREATIVE DIRECTION - VICKEN DONIKIAN | ART DIRECTION & WRITING - GREG PLATER (INTELLECTUAL ATHLETE) | WRITING, DIRECTION & EDITING - GABRIEL WHITEHEAD | CINEMATOGRAPHY - KP PICTURES | MUSIC - PIETRO | PRODUCTION - GOOD FISHING & GREEN-LABEL COLLECTIVE
Tags: Video, Audio