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Good Fishing’s SS22 campaign, A Gesture of Simplicity, marked the launch of the brand’s refresh after a brief hiatus. The collection features elevated silhouettes, understated branding, and a palette of washed colors, in an effort to amplify the construction, quality, and feel of the clothing.
The lookbook expresses these characteristics through a variety of long, medium, and close-up shots, set in a tranquil indoor/outdoor setting that echoes the organic nature of the garments.