Blake Edward - “Supercell” Lookbook2025
Blake Edward is a Bay Area-based apparel brand specializing in handcrafted garments designed for everyday wear. Each piece is produced in limited runs with meticulous workmanship and a unique, personal touch. The “Supercell” Enzyme Denim project features two renditions of their signature full-cut Style One silhouette: Uninterrupted and 700c Topstitched.

Deliberately minimal, this lookbook showcases the jeans in simple, refined compositions that emphasize their understated design and natural movement. The images were used to drive sales and marketing efforts across social and web.

Roles: Creative Direction, Art Direction, Production, Photography
CREATIVE DIRECTION - BLAKE EDWARD & VICKEN DONIKIAN | ART DIRECTION & PHOTOGRAPHY - VICKEN DONIKIAN
Tags: Photo
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